Is Your Internet Marketing Clicking?

If you listen closely to your computer, you can hear a faint clicking sound. No, that’s not your hard drive dying on you. That’s the sound of movers across the country fighting for clicks on the Internet.

Pay per click (PPC) is becoming the marketing campaign of choice for movers of all shapes and sizes in most major markets. Its appeal is undeniable: Ad campaigns can be set up quickly, they’re inexpensive (you pay only when someone clicks on your ad) compared to other marketing alternatives and they’re very easy to monitor.

But beware. Not all clicks are created equal. In the New York market, we’re seeing a trend on Google of moving companies driving up the price for clicks on the most popular search phrases (such as “NY mover”). It’s basic supply and demand at work: Marketing dollars that used to be spent on Yellow Pages are being poured into pay per click campaigns, which is driving up the price for the most common keyword phrases.

Pick Your Clicks Carefully

Your strategy for getting solid commercial leads through pay per click is pretty simple. Stay away from general phrases like “moving company NY” or “storage NY” which can run you north of $15 a click. Instead, focus on niche keyword phrases that are undervalued(typically under $3 per click) in the market.

Following are some commercial keyword phrases that work for us in NY and that you may want to consider for your O&I marketing. Note: Make sure to substitute your city for NY:

“nyc office movers”
“nyc commercial warehouse”
“nyc commercial storage”
“nyc warehousing”
“nyc record storage”

Let us know if you have any keyword phrases that are working for you in your PPC efforts. Also, feel free to contact me if you need help getting your pay per click campaigns going.